Director, Brand Partnerships
Hybrid · New York, NY · Full-time · Marketing
$155,000 – $185,000 per year
Posted · Listed from Lever
About the job
Position Summary
Responsibilities
- Lead Breakthrough Partnership Strategy & Execution
- Develop and execute a partnership strategy that drives cultural relevance, brand love and
business growth. - Lead high-priority partnerships end-to-end—from opportunity identification and concept
development through negotiation, execution and go-to-market. - Orchestrate cross-functional teams across Brand, Creative, Product Development,
- Digital, PR, Social, Operations and other key functions.
- Create alignment, navigate roadblocks and influence senior leadership to move complex
initiatives forward. - Build Strategic Partner Relationships
- Build and nurture trusted relationships with external partners, serving as a senior-level
representative and extension of the e.l.f. brand. - Lead partner relationships from initial outreach through execution, balancing the
strategic, creative and business needs of both organizations. - Proactively expand a strong network across brands, entertainment, creators, media and
culture to identify new partnership opportunities. - Be a Creative Marketer
- Turn consumer insights and cultural opportunities into breakthrough partnership
- concepts, campaigns, products and experiences.
- Partner with Creative, Product Development and Brand teams to bring big ideas to life.
- Push beyond traditional collaborations to create unexpected, distinctive and inherently
shareable work. - Bring strong creative judgment and a high bar for work that earns attention and
strengthens e.l.f.’s cultural position. - Move at the Speed of Culture
- Maintain a deep understanding of emerging trends, social conversations, entertainment,
creators, communities and consumer behaviors. - Identify cultural moments and emerging opportunities that can inspire meaningful
partnerships. - Bring a forward-looking point of view on what’s next and where e.l.f. can participate in or
lead culture. - Ensure partnerships feel authentic and native to the culture—not forced or opportunistic.
Requirements
- Bachelor’s degree in Marketing, Business or related field; MBA a plus.
- 8+ years of progressive experience in brand marketing, partnerships, integrated marketing
or a related field. - Proven track record of developing and executing high-impact partnerships from concept
through launch. - Exceptional cross-functional leadership skills, with the ability to influence without
direct authority and align senior stakeholders. - Strong creative marketing instincts, with experience developing breakthrough
campaigns, products or experiences. - Proven relationship-building and negotiation skills, with the ability to build trusted
senior-level external partnerships. - Deep cultural fluency and curiosity, with an innate understanding of social,
entertainment, creators, emerging communities and consumer trends. - Excellent strategic, storytelling, communication and presentation skills.
- Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple
priorities with agility. - A passion for challenging conventional thinking and creating work that is unexpected,
culturally relevant and unmistakably e.l.f.
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