Live Commerce Coordinator

We are looking for a driven and detail-obsessed LIVE Commerce Coordinator to own and manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs — from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you. 

Responsibilities 

Brand LIVEs 

• Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop 

• Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points 

• Coordinate talent, hosts, and internal team members for each LIVE session 

• Set up and manage LIVE studio logistics — equipment, backdrop, product staging, and tech setup 

• Monitor real-time performance during LIVEs (viewers, GMV, ATC, conversions) and make in-session adjustments 

• Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center 

• Ensure products are properly listed, priced, and linked before every session goes live 

Creator LIVEs 

• Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products 

• Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE 

• Coordinate product seeding and sample fulfillment for creator LIVE hosts 

• Schedule and maintain a creator LIVE calendar to ensure consistent session frequency 

• Monitor creator LIVE performance and pull post-session reporting on GMV, viewers, and conversions 

• Maintain ongoing relationships with LIVE creators — follow up, provide feedback, and retain top performers 

Reporting & Optimization 

• Track and report weekly LIVE performance metrics — GMV, peak viewers, ATC rate, conversion rate, session duration 

• Identify top-performing products, price points, and content formats across both Brand and Creator LIVEs 

• Collaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions 

• Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates 

Qualifications 

• 1–2+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management 

• Hands-on experience with TikTok Shop Seller Center — LIVE setup, product linking, promotions 

• Strong understanding of LIVE commerce metrics — GMV, ATC rate, conversion rate, peak viewers, session duration 

• Experience coordinating or hosting LIVE sessions, either brand-side or creator-side 

• Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously 

• Comfortable working in real-time, high-pressure environments where things change fast 

• Clear, direct communicator — with creators, internal teams, and leadership 

• Proficient in Excel for tracking, scheduling, and reporting 

• Bilingual (English/Spanish) is a plus 

• Passion for fitness, wellness, or lifestyle content is a plus