Marketing Coordinator

Are you ready to jump start your marketing career at a fast-paced, proptech company?

Reporting to the Senior Demand Generation Manager, the primary goal of this Marketing Coordinator at ResMan will be to assist the demand generation team in generating pipeline in order to hit revenue goals through a mix of lead generation and brand awareness campaigns. The successful candidate will be technically-savvy, eager to learn and able to perform job functions in a self-directed and independent manner.

This role is an essential part of the ‘glue’ that enables our marketing team to execute campaigns in a timely manner. You have a passion for building, implementing and measuring new systems, processes and campaigns.

We are looking for someone that is:

• Curious by nature

• Self-starter, independent

• Excited to test and learn. Then test and learn again

• Organized and love to plan

• Comfortable working in a fast-paced environment

• A good communicator with teammates and stakeholders

• Pay close attention to details

Responsibilities

• Project manage and provide support and assistance in planning, developing, and overseeing the logistics for all internal campaigns, including webinars, direct-mail, account-based marketing, events, and email campaigns, specifically focused on New Customer Acquisition for the ResMan core suite of products

• Utilize HubSpot to deliver timely and relevant marketing campaigns that include smart lists, smart campaigns, emails, landing pages, and web forms

• Manage process for all marketing prospect and customer databases in HubSpot and lead/contact management in Salesforce.com

• Manage all email communications and email calendar for all prospect and customer-facing communications via Asana

• Manage internal lead process by working with internal team on lead qualification guidelines

• QAing campaigns through Hubspot emails, workflows, landing pages and Salesforce syncs

• Triaging sync/lead/program issues in Hubspot and Salesforce

• Owning Hubspot weekly, monthly and quarterly metric email and campaign reporting, including CTR, open rates, bounce rates, response rates, etc.

Requirements

Skills and Experience Needed

• Marketing background from college or career

• A strong desire to learn and independently manage marketing systems, perfect project management tools and own their role

• Highly self-motivated, accountable, proactive and thoughtful with high attention to detail

• Ability to develop timelines and meet deadlines

• Strong analytical and problem-solving skills with the ability to troubleshoot and mitigate technical and system issues

• Exceptional attention to detail, ability to prioritize and multitask while driving results

• Strong written, oral and cross-functional communication skills

• An ideal candidate is a self-starter, ambitious, and very motivated to work autonomously in a remote environment while also collaborating with the broader team.

To be comfortable working at ResMan, you will have:

• Desire to contribute to an innovative and rapidly growing company

• Appreciation for and ability to be part of a work-hard, play-hard, engaged and supportive work environment with colleagues who fundamentally believe that we only succeed when we work together (#WinTogether)

• Ability to think strategically while being hands-on, organized and detail oriented

• Willingness to roll up your sleeves, even when it’s outside the scope of the job

• Flexibility in the face of ambiguous, competing and ever-changing priorities

• Desire to work in an agile environment and straddle between strategy and execution